Store Evaluation

At Insaito, we begin every engagement with a comprehensive evaluation of your e-commerce environment. This diagnosis reveals growth opportunities, technical enhancements, and strategic improvements that can help unlock your store’s full potential. We bring deep expertise across popular e-commerce platforms like Shopify, WooCommerce, and Wix and ensure optimized performance, usability, and future scalability.

Platform Health Check

• Our technical team begins by auditing the health of your e-commerce system by analyzing server performance, page load speed, theme responsiveness, licenses, and code quality to ensure your site is fast, stable, and secure.
• We identify inefficient plugins, outdated integrations, and heavy scripts that may be slowing down your store or hurting the user experience.
• By addressing these foundational issues, we help improve your SEO rankings, reduce bounce rates, and boost your overall site performance.

User Flow and Navigation

• We track how users interact with your site, from their entry point to final checkout, which includes using heatmaps and behaviour analytics to identify where users drop off, hesitate, or get stuck.
• We assess your site navigation, product categorization, and checkout flow to uncover friction points.
• Based on these insights, we propose a more intuitive user journey that shortens the path to purchase and increases conversion rates.

Revenue Gap Identification

• Our analysts dive into your sales and traffic data to find areas where revenue opportunities are being missed by reviewing high-traffic but low-converting product pages.
• We evaluate the performance of your marketing channels to identify campaigns that drive traffic but not sales.
• By mapping where revenue is leaking, we help you reallocate resources toward the most profitable touchpoints.

Device and Channel Performance

• Our team examines how your site performs across different devices, desktop, mobile, and tablet, to ensure consistent usability.
• We compare the conversion performance of each channel, including email, social, paid ads, and organic traffic.
• Based on this data, we provide targeted recommendations to optimize design and content for each device and traffic source.

Technical Scalability Assessment

• We assess your store’s backend readiness to handle growth, whether it’s a seasonal surge, a major campaign, or geographical expansion.
• Our team reviews inventory syncing, order processing workflows, and server capacity to identify potential bottlenecks.
• We test how your platform integrates with fulfillment systems, CRMs, and other tools critical to scaling operations smoothly.

Strategic Roadmap Development

• After our full diagnosis, we build a tailored optimization roadmap aligned with your business goals.
• We outline clear, actionable next steps, ranging from technical improvements to user experience enhancements.
• With this roadmap in hand, you’ll have a strategic plan to unlock growth, improve performance, and build a future-ready e-commerce business.