Analytics & Reporting

At Insaito, we transform your e-commerce data into actionable intelligence. From customer behaviour to campaign performance, we help you build a data ecosystem that delivers clarity, consistency, and control. Our team ensures your data is accurate, centralized, and visualized through real-time dashboards, so you can make informed decisions and track KPIs with confidence.

Data Quality Assessment

• We begin by auditing the integrity of your analytics setup across platforms like Google Analytics, Shopify Reports, and third-party tools.
• We identify missing or inconsistent tracking events, broken scripts, and misconfigured goals that may be skewing insights.
• Our team ensures pixel implementations, Urchin Tracking Module (UTM) tagging, and funnel tracking which are standardized across your marketing stack.

KPI Definition & Monitoring

• We work with you to define the KPIs that matter most to your business, beyond vanity metrics.
• Whether it’s customer lifetime value, Customer Acquisition Cost (CAC), retention rate, or Return on Ad Spend (ROAS), we help you track what drives growth.
• This allows you to stay ahead of sudden shifts or underperformance via alerts and anomaly detections.

Behavioural Insight Tracking

• We implement advanced tracking to capture how users interact with your site by means of scroll depth, clicks, exits, and session paths.
• This includes funnel analysis, heat-maps, and cohort behaviour to uncover what’s working and where users drop off.
• These behavioural insights provide a deeper understanding of how customers engage with your products, content, and campaigns.

Sales & Campaign Performance Dashboards

• We design custom dashboards that surface key metrics like sales trends, conversion rates, Average Order Value (AOV), cart abandonment, and more.
• You’ll see which campaigns are driving revenue, which products are underperforming, and where to allocate budget more effectively.
• Dashboards can be built in existing tools like Power BI, or we can deploy custom solutions connected to your e-commerce and marketing systems. Our real-time visualizations keep your team aligned and informed.

Attribution & Channel Analytics

• We track how each channel like email, social, paid, organic contributes to sales and customer acquisition.
• Our attribution models help distinguish between top-of-funnel and bottom-of-funnel performers.
• We clarify which touch-points are actually converting vs. just generating traffic. This ensures smarter budget distribution and helps scale the marketing tactics with the highest ROI.