Overview
Professional speakers’ careers typically span three stages. Speakers at the highest level can command higher fees and specialize in speaking for large organizations and at prestigious industry events. At the intermediate level, speakers expand their reach by targeting regional conferences and corporate engagements. Finally, speakers who are just starting out focus on building foundational skills and gaining experience, speaking most often at local events.
Advanced
Advanced professional speakers like you target high-level institutions, executives, and teams and bring valuable insights into leadership, innovation, and motivation. Insaito can help you acquire better engagements through a variety of opportunities. This consistent bouquet of opportunities solidifies your reputation and enables you to stay aligned with emerging trends and client needs.
- Customers: By working with a diverse range of clients, such as corporate executives, Fortune 500 companies, large industry associations, and major educational institutions, you can leverage greater visibility, secure higher fees, and create memorable connections with influential audiences.
- Frequency of Engagements: Advanced professional speakers traditionally speak annually at 25 to 100 paid events. This frequency allows you to maintain a robust speaking schedule while providing opportunities to connect with diverse audiences.
- Pricing: The usual fee for advanced professional speakers ranges from $20,000 to $75,000 per event. This pricing reflects your extensive expertise, high-demand status, and the value you bring to organizations through your work.
Intermediate
Intermediate speakers demonstrate their expertise at regional conferences and corporate events. This allows you to create effective marketing strategies, refine content, and connect strategically to boost your visibility. Insaito can assist you in developing effective marketing strategies and methodically enhance your presence.
- Customers: Intermediate speakers commonly target clients such as regional businesses, industry associations, and educational institutions. Forging relationships with such clients enhances your visibility, allows you to gain valuable experience, and builds a more substantial reputation in the speaking industry.
- Frequency of Engagements: Participating in 10 to 25 paid events yearly allows intermediate speakers like you to expand your reach and gain valuable experience. Engaging in a cluster of events enhances your content and adapts your delivery to diverse audiences. This balance of quantity and quality bolsters your reputation, increases visibility, and cultivates meaningful connections, advancing your career in the speaking world.
- Pricing: The standard fee for intermediate professional speakers ranges from $7,500 to $20,000 per event. This pricing reflects your expertise and the significant value you provide to organizations seeking engaging content. By investing in speakers like you, institutional clients can elevate event quality, foster greater audience engagement, and gain fresh perspectives that drive meaningful discussions.
Beginner
New professional speakers can showcase their skills at local events and smaller conferences, gaining valuable experience developing marketing strategies, enhancing content, and building connections. Insaito can aid you in crafting targeted marketing approaches and engage with decision-makers effectively to boost your presence in the speaking industry.
- Customers: Focusing on local events and select state-level engagements empowers new speakers like you to build foundational skills, gain experience, and establish a community presence. Participating in workshops and small conferences can refine your speaking techniques and boost your confidence. These initial experiences foster connections with home audiences, providing valuable feedback to enhance your speaking career.
- Frequency of Engagements: Beginner speakers generally participate in up to 10 events per year. This provides an excellent opportunity to gradually build skills and confidence while gaining valuable experience in diverse speaking environments. As you grow, these engagements can serve as stepping stones for pursuing more significant opportunities.
- Pricing: The typical fee for speakers like you is up to $7,500 per event. This pricing reflects your developing expertise and the value you offer organizations seeking engaging content. Maintaining a competitive rate can attract clients looking for quality presentations while establishing your presence in the industry.
The Insaito Solution
We specialize in optimizing your outbound client acquisition channel by establishing structured processes that effectively engage potential clients. We assist in optimally pricing your services to reflect their actual value while remaining competitive in the marketplace.
Additionally, we creatively promote your unique value proposition to key target audiences, ensuring you make a significant impact in speaking. This comprehensive approach empowers you to advance to a higher level of your career by attracting higher-quality opportunities, enhancing your professional reputation, and expanding your overall reach.